Genuine Thinking
Owner-to-owner writing on the marketing that actually gets the phone to ring.
Practical notes from running our own home service business and a growing roster of contractors. Short when it can be, long when it needs to be.
Featured·Local Marketing
Apple Maps Ads for Local Business: What To Know Before Summer 2026
Apple quietly announced paid ads inside Apple Maps, launching summer 2026. For home service businesses, this is the first real alternative to Google in a decade — and there is one thing you should do this week.
Genuine Growth Collective·April 22, 2026·8 min read
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