Field notes

Marketing notes for owners who still answer the phone.

First-hand lessons from paid search, local SEO, conversion, lead recovery, attribution, and sales conversations inside real service businesses.

Featured note

A home service marketing desk connecting a phone call, job estimate, map, dashboard, and paid invoice

Revenue Tracking · 9 min read

Home Service Lead Tracking: How to Connect Calls, Jobs, and Revenue

A practical, field-tested framework for following a home service lead from its source to the completed job and final price, even when exact click data is missing.

Ryan Stover · August 13, 2026

Useful ideas, tested against the field.

No trend summaries for their own sake. Every note should help an operator make a better decision.

A person holding an iPhone showing a map navigation app

Local Marketing

Apple Maps Ads for Local Business: What To Know Before Summer 2026

Apple quietly announced paid ads inside Apple Maps, launching summer 2026. For home service businesses, this is the first real alternative to Google in a decade — and there is one thing you should do this week.

April 22, 2026 · 8 min read

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