Founder-led growth systems for home services
Home service marketing, tied to real revenue.
We connect demand, conversion, follow-up, and completed-job value so you can see what books work, what wastes money, and what deserves the next dollar.
Direct
Work with the founder
Closed loop
Click to final invoice
Measured
Paid and organic together
Operating proof
Built inside a real local service business.
Ryan started Grime To Dime and runs its marketing. That work is the proving ground: website, search, calls, forms, follow-up, CRM, pricing evidence, and final revenue studied as one operating system.
$131,680
CRM-recorded final-price revenue
454
Jobs with a recorded final price
$20,605
Highest completed full month
CRM window: November 22, 2025 through August 12, 2026. Final prices only.
Owner-reported startup baseline: about $1,500 per month.
The operating loop
Every lead should close or make the system smarter.
Most agencies stop at impressions, clicks, and lead counts. We stay with the customer journey long enough to understand sales quality and completed value.
Capture real demand
Search, maps, service pages, and focused campaigns bring the right local need into a trackable path.
Recover the leaks
Missed calls, unanswered forms, stale estimates, and unworked opportunities stop disappearing into yesterday.
Classify every outcome
Booked, price-lost, bad fit, competitor, no answer, and delayed jobs become usable sales intelligence.
Move the right lever
Bids, copy, pages, offers, and follow-up change because revenue evidence says so, not because a dashboard looks busy.
Connected capabilities
One growth system, not six disconnected vendors.
01
High-intent acquisition
Google Ads and local search programs built around the services, territories, and job economics that matter.
02
Organic demand
Local SEO, service architecture, and useful first-hand content designed to earn discovery before the paid click.
03
Conversion systems
Mobile-first pages, clear offers, click-to-call, concise forms, and source-aware tracking from visit to inquiry.
04
Lead recovery
Missed-call response, estimate follow-up, stale-lead queues, and practical stop rules that protect attention.
05
Revenue attribution
Calls, forms, jobs, and final prices reconciled into a cautious view of what actually produced business.
06
Daily decision support
A plain-English operating layer that identifies what to call, watch, cut, test, or leave alone.
Who this is for
Good businesses with a measurable growth problem.
We are not the right fit for every local company. The work is strongest when more demand can become meaningful revenue and the owner wants to know what is actually happening between the click and the job.
Calls or forms are a meaningful path to revenue.
You can serve more good customers without breaking operations.
Lead quality, follow-up, or attribution is still unclear.
You want an accountable operator, not another reporting layer.
Ryan Stover
Founder and direct operator
“The goal is not more marketing activity. It is more good jobs, fewer wasted opportunities, and better decisions tomorrow than we made today.”
Field notes
Useful thinking for operators.
Revenue Tracking · 9 min read
Home Service Lead Tracking: How to Connect Calls, Jobs, and Revenue
A practical, field-tested framework for following a home service lead from its source to the completed job and final price, even when exact click data is missing.
Local Marketing · 8 min read
Apple Maps Ads for Local Business: What To Know Before Summer 2026
Apple quietly announced paid ads inside Apple Maps, launching summer 2026. For home service businesses, this is the first real alternative to Google in a decade — and there is one thing you should do this week.
A practical first step
Find where good leads and revenue are leaking.
We will look at acquisition, conversion, follow-up, and measurement, then show you what deserves attention first.
Get the free leak audit